The chi-square test can give answer to this. The population of Bhilai is vast and it is 8, 25, in The study undertaken revealed that the segment belonging to years of age group consider that the SONY products are very costly.
It may, however, be started here that x2 is not a measure of degree of relationship or the form of relationship between two attributes, but is simply a technique of judging the significance of such association or relationship between two attributes.
The relevant test statistic, t, is calculated from the sample data and then compared with its probable value based on t-distribution to be read from the table that gives probable values of t for different levels of significance for different degrees of freedom at a specified level of significance for concerning degrees of freedom for accepting or rejecting the null hypothesis.
This study will give insights to the marketer that would help the markets to understand the consumer segment and increase the buying pattern and general satisfaction level of this target group.
When some theoretical distribution is fitted to the given data, we are always interested in knowing as to how well this distribution fits with the observed data. The youth population is also sizeable enough. For instance, we may be interested in knowing whether a new Consumer buying behavour for sony products is effective in controlling fever or not, x2 test will helps us in deciding this issue.
To set out some basic marketing implications for the marketers to cater to different needs of the targets group. It can also be used for judging the significance of the coefficients of simple and partial correlations.
If the calculated value of x2 is less than the table value at a certain level of significance, the fit is considered to be good one which means that the divergence between the observed and expected frequencies is attributable to fluctuations of sampling. Since today the pace of change is not easy to recognize, it is not possible simply for the marketer to judge the taste, decision, trend, feature and pattern of consumer purchases.
With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.
To study the buying pattern of people towards consumer goods. In such a situation, we proceed with the null hypothesis that the two attributes viz. Whether or not a calculated value of x2 is significant can be ascertained by looking at the tabulated values of x2 for given degrees of freedom at a certain level of significance.
As a non- parametric test, chi-square can be used I as a test of goodness of fit and II as a test of independence.
It may be noted that t-test applies only in case of small sample s when population variance unknown. Data will be analyzed through survey which is going to be held in some part of Bhilai.
Statistical Method — has been applied, as statistical method is the most widely used method in marketing research and is the method usually implied when a survey is referred to. As a test of independence, x2 test enables us to explain whether or not two attributes are associated.
The studies concerning whether certain variables are associated are of diagnostic research studies. Report is going to be prepared in case of descriptive and diagnostic research studies, where descriptive research studies are those studies which are concerned with describing the characteristics of particular individual, or of a group, whereas diagnostic research studies determine the frequency with which something occurs or its association with something else.
But if the calculated value of x2 is greater than its table value, our inference then is that association is not because of some chance factor but it exists in reality i.
They also feel that the after sale service which is given by the Company is not as good in comparison with the amount charged for the goods. To serve as guideline for further research in this area. PARAMETRIC TESTS t-TEST T- test is based on t- distribution and is considered an appropriate test for judging the significance of a sample mean or for judging the significance of difference between the means of two samples in case of small sample s when population variance is not known in which case we use variance of paired t-test or what is know as difference test for judging the significance of the mean of difference between the two related samples.
This helps the marketing people to arrive at meaningful ways to promote Sony products.The Effects Of Brand Perception: Consumer Buying Behaviour. Print Reference this. Disclaimer: Apple, Dell, Sony viao, Lenovo and Acer have been giving tremendous importance to Indian markets launching products in the western markets and India.
The objective is to study the brand perception on the consumer buying behaviour. Teenagers are a major consumer segment and are heavily targeted by businesses like Sony, who recognises the physiological inputs that affect their buying decisions and attempt to take account of these in their marketing activity.
Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or. “CONSUMER BUYER BEHAVIOUR OF SONY PRODUCTS Tuesday, March 3, As a result, buying behavior of consumer is changing to adapting to new technological advances so rapidly that marketers or the consumer based enterprises sometimes cannot keep pace.
Consumer Buying Behaviour Towards Life Insurance Products Essays and Term Papers Search 1 - 20 of Consumer Buying Behavior For Life Insurance: This report focuses on the consumer behavior and awareness of life insurance towards risk security, the core product of life insurance.
Consumer Buying Behavour for Sony Products Consumer Buying Behavour for Sony Products. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized .Download