And of course we achieved the main goal of the press release, selling books. Use the press release as a sales tool.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement. Last but not least, always include relevant contact information so you can be reached by potential consumers, partners, representatives, and anybody else interested in the contents of your press release.
This was so successful because we added survey questions to intentionally generate PR-good headlines through the on-site polling. Include your contact information. There are also multimedia components to the news release press release writing assignment ideas as logos for the companies, social media links and images of the products the company sells.
Provide some good quotes. While the format for a press release is basic, the content of the release should be anything but. Then followed up with value for the audience.
The release landed me an hour-long PBS interview. It is a great press release because it highlights our anniversary.
Don Allison, Publisher, Faded Banner Publications Faded Banner Publications has made its mark in Civil War and regional history titles, so a book on the paranormal meant taking a whole new approach to our publicity.
Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares. It was effective because it gave all of the facts and was easily quotable for journalists interested in the story.
The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
Luckily there are plenty out-of-work reporters out there right now. Quantify your argument and it will become much more compelling. The quote should answer any questions the reader might have.
A strong headline and, for that matter, email subject line when you send out the pitch will pull in journalists seeking good stories. One page is best -- and two is the maximum. For example, a while back I received a press release containing the following sentence: Successful press releases include information that is well written, worth sharing, and provides value to those reading.
We attracted the attention of a variety of magazines and newspapers,as well as numerous radio interviews across the nation and in Europe. You might even want to rewrite the press release to fit their beat.
The first two have a little biz-blab in them, but are still reasonably effective. Make it grammatically flawless. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story.
This press release achieved our goal of celebrating past and future.
Maria Gonzalez, Senior Partner, Gonzberg Agency In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley.
Any big landmark in a competitive industry is worth celebrating.Jun 09, · A simple method for writing an effective press release is to make a list of following clarifications: Who, what, when, where, why, and how.
To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Write an Associated Press Style Press Release. How to. Create an 83%(59). Apr 14, · Press Release writing assignment.
Posted on February This can be a sports team, church group, school club or organization, job, etc. Write a press release for 2 different organizations/groups based on an upcoming/ongoing event. You must choose two different groups and have two different press releases.
Here are some examples of. Scroll down below the press release template to see industry-specific press release samples, formatting tips, and how to write and. Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products.
And that can. Top 40 Press Release Examples from the Pros. By Anna Dizon on February 5, | Marketing, When writing a press release, it’s important to remain consistent in your language, but naturally make your writing engaging.
Simply put this is a very well written article about Press Releases and has given me a lot of ideas. Thank you! 0.
0. Here we present 61 ideas for press release writing and safekeeping. Press release distribution is the best form of off-page SEO, but press release writing is not always as easy as it looks.Download